Many donors are following the current economic crisis with acute attention, torn between knowing this is the worst possible time to cut back on their philanthropy, yet wishing to be prudent and preserve their assets. But when it comes to climate change, we don't have the luxury of 'sitting this one out'; a nimble and creative approach is called for, more than ever.
An incentive to action is Thomas Friedman's new book "Hot, Flat & Crowded". Author, journalist, and three-time Pulitzer Prize winner, Thomas touches on the economy and the environment in Chapter 18, (excerpt courtesy
Thomas Friedman.com):
" . . . but green may be how we end this financial crisis, because with the economy hitting bottom, everyone is going to be looking to be more cost-efficient in the way they live and do business, and that will mean demand for the most cost-saving energy efficient buildings, cars and heating and air conditioning systems is going to surely increase.
"What we are seeing in this crisis is the need for a whole new financial architecture—and people are recognizing that some problems are just too big to solve unless we approach them systematically. As it is with our economy, so it is with our ecosystem: we need a new system, and we are going to have to think things through very carefully and make some hard choices to get it right.
"Naturally, I am hoping that the economic crisis turns out to be the beginning of green—an opportunity to set the country and the planet right before it is too late.”
This and other current thoughts on climate change and the economy can be found on our website:
http://GlobalWarmingOpportunitiesGuide.org
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